Give the customer one useful link while keeping the conversation personal. A product page can explain the price, options and checkout steps; WhatsApp lets you answer the questions that still need a person. This guide shows how to combine them.
Prepare the destination first
Before sharing a product, check that its page has an accurate title, actual photographs, a price, available sizes or options and a description. Explain delivery or collection arrangements. Complete payment setup and preview the buying flow on your phone.
Start with the store launch checklist if you do not have a storefront. Existing merchants can use SEO coach to find missing catalog details.
Write a message that answers the next question
Illustrative product message: “Blue cotton shirt, size M. The product page has measurements, current price and available options: [your product link]. Tell me if you need help choosing a size.” Replace every detail with facts about your own product.
Illustrative payment reply: “You can choose an available payment method at checkout. Please follow the wallet provider’s instructions and never send your PIN to me. If payment is unclear, send the order reference.”
Illustrative availability reply: “I will confirm the stock and delivery arrangements before promising a dispatch date.” Do not use urgency or stock claims you cannot support.
Choose the right link
- A specific product question: send the direct product page.
- Someone browsing: send your store or an appropriate category page.
- A returning customer: send the relevant current listing and confirm that options and price are still correct.
A clear link and an accurate description reduce unnecessary back-and-forth. They do not replace helpful customer service or guarantee a sale.
Share with permission
Use your profile and status to make your store easy to find. Ask customers before sending promotional messages, keep messages relevant and respect requests to stop. Do not scrape phone numbers or add people to promotional groups without their agreement.
If you use WhatsApp Business tools, check which features are available for your account. Keep the information in any catalog consistent with your storefront so buyers do not see conflicting prices.
Use the payment record
Check the order’s payment status before dispatch. A customer’s screenshot is not a substitute for a confirmed transaction. Follow the MoMo payment guide when a payment is pending or needs investigation.
Measure a campaign honestly
You can label a shared link with a campaign tag, for example ?utm_source=whatsapp&utm_medium=social&utm_campaign=weekend_catalog. If the link already contains a query string, append the tags with an ampersand instead. Use a readable campaign name and never put a customer’s name, phone number or other private information in the URL.
Review visits and orders separately. A click is interest; a paid, fulfilled order is a business outcome. Attribution can be incomplete when a customer switches devices, browsers or store domains, so do not treat the recorded source as perfect proof of what caused a sale.
Make one improvement each week
Keep a list of questions buyers ask repeatedly. Turn useful answers into product descriptions, size information or store FAQs. Check SEO coach after updating the catalog and refresh the task list.
If customers also meet your business in person, read the Google Maps eligibility guide for another discovery channel.
Questions and answers
How do I sell on WhatsApp Business in Ghana?
Set up a WhatsApp Business profile with your shop name, opening hours and a link to your online shop. Then answer each enquiry with the product link instead of typing prices and options by hand.
How do buyers pay when I sell on WhatsApp?
Send them a checkout link where they pay by mobile money. The payment is confirmed for you, so you never need to judge whether a screenshot is real.
Why send a shop link instead of photos in the chat?
A link shows the photos, price, sizes and stock in one place and works for every buyer at once. Photos in a chat get lost, and each new buyer starts the same questions again.
Give your next conversation a useful destination: create your Makola store or see the product tour.